Many different steps are proven to work for small businesses when standing out on social media. One of the most important things you can do is be authentic and build some lasting connections.
You also want to make sure that you are posting consistently, and you want your content to have a similar tone and theme. Finally, make sure to share video content to help you build a trust factor within your audience.
- Be authentic on social media by posting content that will serve your audience.
- Video generates 12 times more shares than text and images and doesn’t require a large production team.
- Get creative with special offers by running contests and offering promo codes.
“The answer to this involves simple steps worth implementing in your marketing initiatives.”